Fabric G.O.A.T.

The fabric world has superstars. But instead of the G.O.A.T. being a person, fabric’s greatest of all time are textile mills. And unlike athletes and actors, the fabric G.O.A.T. can’t be seen. They can only be found.

Most clothing brands do not name the mills that make their fabric, and with the exception of a few brands like Loro Piana, Zegna or Pendleton, brands do not make their own fabric. Where their fabric came from is a part of their mystery.

Without being able to search by mill name, how do designers find the best fabrics? For sure not through Google. Even if there was a great search app for fabric sourcing, a designer could not tell what a fabric feels like, how it drapes, how it takes color and whether its right for their brand by looking at it on a screen.

Fabric research is old school – we talk to people IRL at trade shows and showrooms, and in meetings with mills and agents. Introductions are made through relationships; decisions are made based on personal communications and products you can touch. Imagine that. It’s hard enough to ask a Gen Z to make a phone call. 

How do mills distinguish themselves, without relying on their name alone? They do so by being the best in their area of expertise. There’s the velvet mill that makes the softest velvet; the lace mill that makes the most delicate lace, the woolen mill that makes the most precious cashmere coating, and the outerwear mill that combines the latest fiber technology with luxury fashion fabric aesthetics.

In the fabric world there are as many G.O.A.T.’s as there are fabric categories. But who they are is a secret.